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Marketing And Getting To The Top Rank
Lee Odden is the CEO of TopRank Online Marketing, a Minneapolis, Minnesota search marketing agency that integrates natural search optimization with social media marketing and new media public relations to help clients increase sales and brand visibility online. He shares his views, resources and information on the search engine industry, marketing, and public relations regularly via Online Marketing Blog.
What is your blog about?
Online Marketing blog is about the intersection of search marketing, online public relations and social media. We post original articles, resources, interviews, about TopRank’s involvement in the industry and cover the leading conferences in search marketing. In fact, Online Marketing Blog is currently the only blog accepted as an official media sponsor of Search Engine Strategies and ClickZ events.
Tell us about yourself?
I am the CEO of TopRank Online Marketing and have been working with marketing web sites since 1997.
Are you the only author / contributor?
I am the primary author producing about 98% of the content over the past 3.5 years, but a few of our team members contribute from time to time including Thomas McMahon who administers the blog backend, Karen Sams and Jolina Pettice who are account managers.
How did you get started?
In the latter part of 2003 I decided to start a blog as a way to bookmark and comment on useful articles related to areas of interest for our search marketing agency. After the proliferation of SEO news blogs,
I changed to writing original content, interviews and blogging conferences.
Why do you blog?
Online Marketing Blog is a key part of our overall company marketing and public relations effort. Blogging is fun, or I’d be doing other kinds of marketing. Blogging has been a successful tool for connecting with others in the search marketing industry and has been instrumental in fostering offline and online relationships. Blogging shows the media as
well as potential clients that we have an in depth knowledge of our practice areas and also keeps our clients and peers informed of our speaking events and conference editorial coverage.
Thanks to Mr. Lee for sharing this information and invaluable resources he provides to the online community.
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[…] Pete G is conducting light interviews of one blogger per day at One Blog a Day. I was interviewed yesterday joining the likes of John Chow and Jeremy Shoemaker. […]
April 1st, 2007 at 7:39 pm
[…] Pete G is conducting light interviews of one blogger per day at One Blog a Day. I was interviewed yesterday joining the likes of John Chow and Jeremy Shoemaker. Sponsored By: 2007 Search Marketing Benchmark Guide All new report from Marketing Sherpa. […]
April 1st, 2007 at 9:38 pm
[…] It’s a great day. My oldest daughter turns three today, which is wonderful and also sad that so much time has gone by so fast. It’s also Championship Monday for NCAA Basketball. I was sitting pretty good with my picks having 3 out of the 4 left on Saturday, but I had Georgetown winning it all, so now I’m toast. I’ll pull for the Buckeyes and the Big 10 tonight now.On the blog menu today are appetizers covering a few of the best posts from this weekend, props to those bloggers that still dish outside of the normal work week. The main course is a cool concept interviewing a different blogger everyday for a year.Blog-a-tizers:Douglass Carr raves about the new Technorati tools.SEO Scoop weighs in on the Matt Cutts hacked bit, which many bloggers did as well. (yeah, now I did too.)Small Business SEM gives you 5 Things to do on a Lazy Sunday.Main Course:Want to hear from a ton of bloggers on one blog? Visit One Blog a Day, where they interview one blogger everyday for a year. There are already some great bloggers that have been interviewed there including Lee Odden and John Chow. No doubt you’ll get some good info on more than a few successful and interesting people on many levels. […]
April 2nd, 2007 at 11:37 am